Marieke De Mooij

Gebundenes Buch

Consumer Behavior and Culture

Consequences for Global Marketing and Advertising

Beschreibung

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.

Autor

Marieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide.

Produktdetails

• Verlag: SAGE Publications Ltd
• Seitenzahl: 472
• Erscheinungstermin: 21. Juni 2019
• Englisch
• Abmessung: 241mm x 196mm x 30mm
• Gewicht: 1068g
• ISBN-13: 9781544318158
• ISBN-10: 1544318154
• Artikelnr.: 54919672