Consumer Behavior and Organic Food Consumption - Mukherjee, Doel
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The book deals with an aspect of Green Marketing. It sees consumption behavior from the perspective of a consumer conscious of sustainable development. It tries to find how consumer's react to use of organic food, its consumption and what other factors might influence its purchase. It also deals with the farming of organic food in India with special emphasis on the city of Mumbai and two other states in India.

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Produktbeschreibung
The book deals with an aspect of Green Marketing. It sees consumption behavior from the perspective of a consumer conscious of sustainable development. It tries to find how consumer's react to use of organic food, its consumption and what other factors might influence its purchase. It also deals with the farming of organic food in India with special emphasis on the city of Mumbai and two other states in India.
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Autorenporträt
Dr. Doel Mukherjee is Assistant Professor, Marketing at Amity University, Kolkata. She has a more than a decade's experience in industry and academia. Her consulting and research areas are consumer behavior and sustainable development, purchase behavior among Indian women and innovative service strategies in Business