Consumer Behavior - Comparative study on Rural and Urban Consumers - Arulkumar, S.
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Consumer Behaviour study is the most prominent than ever for today¿s business. This text gives insights with the most relevant facts regarding Rural and Urban consumer behavior patterns with regard to the Durable and Non-Durable products. This book explores the buying behaviour of the rural and urban consumers decision-making process and the factors which influencing their purchase patterns. The primary purpose of this text is to provide a clear and logical understanding of the consumers and how to frame the marketing strategies in order to retain the consumers.

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Produktbeschreibung
Consumer Behaviour study is the most prominent than ever for today¿s business. This text gives insights with the most relevant facts regarding Rural and Urban consumer behavior patterns with regard to the Durable and Non-Durable products. This book explores the buying behaviour of the rural and urban consumers decision-making process and the factors which influencing their purchase patterns. The primary purpose of this text is to provide a clear and logical understanding of the consumers and how to frame the marketing strategies in order to retain the consumers.
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Autorenporträt
Dr.S.Arulkumar is working as Assistant Professor in Business Administration, Annamalai University.He had published many Research articles in peer-reviewed journals and presented papers at National and International conferences.