Consumer Behavior Essentials You Always Wanted To Know - Ibarreche, Pablo; Publishers, Vibrant
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Marketing from a consumer behavior lens: Understand marketing through the lens of consumer psychology. Tribal marketing decoded: Learn how to target "tribes" for deeper connections. Actionable insights: Apply marketing concepts in practical and simple ways. Suitable for all levels: Benefits managers, marketing executives, and students alike. In a rapidly evolving marketing landscape, understanding consumer behavior is crucial for any business's success. This book serves as a compass, guiding readers through the intricacies of customer preferences. It decodes consumer tribes and offers a fresh…mehr

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Produktbeschreibung
Marketing from a consumer behavior lens: Understand marketing through the lens of consumer psychology. Tribal marketing decoded: Learn how to target "tribes" for deeper connections. Actionable insights: Apply marketing concepts in practical and simple ways. Suitable for all levels: Benefits managers, marketing executives, and students alike. In a rapidly evolving marketing landscape, understanding consumer behavior is crucial for any business's success. This book serves as a compass, guiding readers through the intricacies of customer preferences. It decodes consumer tribes and offers a fresh perspective on marketing, revealing how to connect with specific consumer segments-or "tribes"-to create lasting relationships. Whether you're a seasoned marketer or just starting out, this book provides actionable strategies to help you connect with your audience and achieve your business goals. With this book, you will: Discover how to identify and analyze key consumer tribes: Understand the unique characteristics, preferences, and behaviors of different consumer groups. Learn how to tailor your marketing messages to resonate with specific tribes: Craft targeted campaigns that speak directly to the needs and desires of each tribe. Understand how to build strong brand loyalty through targeted campaigns: Foster deep connections with your audience by offering products and services that align with their values and aspirations Leverage consumer insights for sustainable growth: Use data-driven insights to optimize your marketing strategies and drive long-term business success. The book offers a myriad of real-world business examples to help explain theoretical concepts. It also comes with chapter-wise quiz questions and practical templates for students and professionals in the field.
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Autorenporträt
Pablo Ibarreche is an executive with 25 years of marketing experience. He has held brand management roles at P&G and AIG and currently teaches international marketing.