For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Features + Benefits
Digital Consumer Focus
Wheel of Consumer Behavior: This text goes well beyond the act of buying–having and being are just as important, if not more so. Consumer behavior embraces the study of how having things affects our lives and how our possessions influence the way we feel about ourselves and each other. Solomon has developed the Wheel of Consumer Behavior to underscore the complex–and often inseparable–interrelationships between the individual consumer and his or her social realities.
Digital Consumer Behavior: A Virtual Community. As more of us go online every day, there is no doubt the world is changing–and consumer behavior is evolving faster than you can say “World Wide Web.” This text continues to highlight and celebrate the brave new world of digital consumer behavior. Illustrations are liberally sprinkled throughout the text, including features such as:
Net Profit Boxes — These point to specific examples of the Net’s potential to improve the way business is conducted
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Features + Benefits
Digital Consumer Focus
Wheel of Consumer Behavior: This text goes well beyond the act of buying–having and being are just as important, if not more so. Consumer behavior embraces the study of how having things affects our lives and how our possessions influence the way we feel about ourselves and each other. Solomon has developed the Wheel of Consumer Behavior to underscore the complex–and often inseparable–interrelationships between the individual consumer and his or her social realities.
Digital Consumer Behavior: A Virtual Community. As more of us go online every day, there is no doubt the world is changing–and consumer behavior is evolving faster than you can say “World Wide Web.” This text continues to highlight and celebrate the brave new world of digital consumer behavior. Illustrations are liberally sprinkled throughout the text, including features such as:
Net Profit Boxes — These point to specific examples of the Net’s potential to improve the way business is conducted