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This work aims to identify the factors that affect consumers purchasing behaviour towards locally branded green plant, specifically medicinal herbal product in the developing country. It gives details account on demographic variables that determines individual inclination for the consumption of herbal product. The book also give insight to practitioners and marketers within the scope of herbal industry on the factors consumers take into consideration before buying.

Produktbeschreibung
This work aims to identify the factors that affect consumers purchasing behaviour towards locally branded green plant, specifically medicinal herbal product in the developing country. It gives details account on demographic variables that determines individual inclination for the consumption of herbal product. The book also give insight to practitioners and marketers within the scope of herbal industry on the factors consumers take into consideration before buying.
Autorenporträt
Abdul Bashiru Jibril ist derzeit Doktorand an der Tomas-Bata-Universität in Zlin, Tschechische Republik. Sein Forschungsgebiet umfasst Verbraucherverhalten und Markenmanagement sowie Social Media Marketing. Herr Jibril ist außerdem wissenschaftlicher Assistent an der Fakultät für Management und Wirtschaft derselben Universität und hat bereits einige Arbeiten veröffentlicht.