Andere Kunden interessierten sich auch für
![Changing Consumer Behaviour. Analysis of Behavioural Concepts based on the Example of Cadbury Dairy Milk]( "Changing Consumer Behaviour. Analysis of Behavioural Concepts based on the Example of Cadbury Dairy Milk")
Changing Consumer Behaviour. Analysis of Behavioural Concepts based on the Example of Cadbury Dairy Milk17,95 €![Misbelief]( "Misbelief")
Misbelief8,49 €![Consumer Demographics and Behaviour]( "Consumer Demographics and Behaviour")
Consumer Demographics and Behaviour110,99 €![Consumption: The Correlation Between Social Class and Fast-food Chains]( "Consumption: The Correlation Between Social Class and Fast-food Chains")
Consumption: The Correlation Between Social Class and Fast-food Chains15,95 €![An Analysis of Online Consumer Behavior Between Different Generations]( "An Analysis of Online Consumer Behavior Between Different Generations")
An Analysis of Online Consumer Behavior Between Different Generations47,95 €![How Advertisement Effects The Consumer Behaviour In the Fast Food Industry During the Corona Pandemic In India]( "How Advertisement Effects The Consumer Behaviour In the Fast Food Industry During the Corona Pandemic In India")
How Advertisement Effects The Consumer Behaviour In the Fast Food Industry During the Corona Pandemic In India19,99 €![The Impact of Advertisement on Consumer's Buying Behaviour]( "The Impact of Advertisement on Consumer's Buying Behaviour")
The Impact of Advertisement on Consumer's Buying Behaviour47,95 €
Seminar paper from the year 2012 in the subject Sociology - Consumption and Advertising, grade: 1,3, European Business School London / Regent's College, course: MKT6A7 - Consumer Behaviour, language: English, abstract: This report examines consumer behaviour in the context of the purchase of a smoothie produced by market leader Innocent Drinks. Based on a hybrid segmentation approach, the company is targeting a group amenable to the consumption of health foods in terms of preferences and resources. Benefitting from a strong position in the children's as well as in the adults' smoothie sector, Innocent build on their first-mover advantage by maintaining an original brand image characterised by friendliness and approachability through utilisation of marketing mix elements. Pricing strategies and communications mix are tailored to the target segment. Innocent successfully compete on differentiation, focussing on product quality and sustainble business practice. It is, however, suggested that they publicise their CSR initiatives on a broader scale and and target children more directly for their "Kid's Smoothie".
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.