Gordon Foxall

Consumer Behaviour (RLE Consumer Behaviour)

A Practical Guide

• Broschiertes Buch

Produktbeschreibung

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 212
• Erscheinungstermin: 23. November 2016
• Englisch
• Abmessung: 216mm x 140mm x 12mm
• Gewicht: 274g
• ISBN-13: 9781138832398
• ISBN-10: 1138832391
• Artikelnr.: 45543872

Autorenporträt

Foxall, Gordon R.

Inhaltsangabe

Part 1: Introduction 1. Marketing and the Consumer Part 2: Individual
Consumer Behaviour 2. Perception and Learning 3. Consumer Motiveation 4.
Personality and Consumer Choice 5. Attitudes and Consumer Behavior Part 3:
Group Consumer Behaviour 6. Group Influences and Interpersonal
Communication 7. The Family and Consumer Socialisation 8. Social
Stratification and Consumer Decision Making 9. Cultures and Subcultures 10.
Integration and Application