Gerrit Antonides, W. Fred van Raaij

Consumer Behaviour

• Broschiertes Buch

Produktbeschreibung

Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making.

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Vom sozialwissenschaftlichen Standpunkt aus wird hier das Verbraucherverhalten in Europa analysiert. Zahlreiche Beispiele und Daten zur Soziodemographie, zur Meinung des Verbrauchers, zum Einsatz von Medien, zum finanziellen Verhalten und zu Umweltaspekten machen das Buch zu einer wertvollen Hilfe in Marktforschung und Öffentlichkeitsarbeit. (03/98)

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 644
• Erscheinungstermin: 16. Juli 1999
• Englisch
• Abmessung: 244mm x 170mm x 34mm
• Gewicht: 1075g
• ISBN-13: 9780471975137
• ISBN-10: 0471975133
• Artikelnr.: 07440091

Autorenporträt

Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication, and Director of the research institute Erasm at the Rotterdam School of Management, Erasmus University Rotterdam.

Inhaltsangabe

Introduction and Overview. MACRO-FACTORS IN CONSUMPTION. Demographic
Development. Cultural Development. Supply and Use of Products and Services.
Consumerism and Consumer Policy. BASIC PROCESSES. Perception and
Categorization. Meaning Structure and Values. Motivation and Consumer
Behaviour. Attitudes and Emotions. Learning Processes. Decision Processes.
Situation and Behaviour. SOCIAL PROCESSES. Families and Household
Production. Reference Groups. Innovation. Lifestyle and Consumption of
Time. Media Use. Shopping Behaviour. Financial Behaviour. Age Groups and
Ethnic Consumer Groups. AFTER-SALES PROCESSES. Consumer Satisfaction and
Complaints. Consumption and the Environment. Welfare and Ownership.
APPLICATIONS. Market Segmentation and Product Differentiation. Consumer
Research. Epilogue. Indexes.