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Help your students adopt the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition provides the most engaging introduction to the field. With an array of useful new and updated features, it will support your students, offering them the tools necessary to excel in the course.
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Help your students adopt the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition provides the most engaging introduction to the field. With an array of useful new and updated features, it will support your students, offering them the tools necessary to excel in the course.
Produktdetails
- Produktdetails
- Verlag: Pearson Education Limited
- 7 ed
- Seitenzahl: 648
- Erscheinungstermin: 27. Juni 2019
- Englisch
- Abmessung: 265mm x 197mm x 30mm
- Gewicht: 1188g
- ISBN-13: 9781292245423
- ISBN-10: 1292245425
- Artikelnr.: 57004441
- Verlag: Pearson Education Limited
- 7 ed
- Seitenzahl: 648
- Erscheinungstermin: 27. Juni 2019
- Englisch
- Abmessung: 265mm x 197mm x 30mm
- Gewicht: 1188g
- ISBN-13: 9781292245423
- ISBN-10: 1292245425
- Artikelnr.: 57004441
Michael R. Solomon, Ph.D., is a Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia. S�ren Askegaard, Ph.D., is a Professor of Consumption Studies at the University of Southern Denmark. Margaret K. Hogghold, Ph.D., is the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS) Gary J. Bamossy, Ph.D., is a Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington DC.
Brief Contents List of case studies Preface About the authors Authors'
acknowledgements Publisher's acknowledgements Part A Consumers and the
market-place
* Chapter 1 Consumer behaviour and consumer society
* Chapter 2 Shopping, buying and disposing
* Chapter A Case studies
Part B How consumers see the world and themselves
* Chapter 3 Perception and meaning
* Chapter 4 The self
* Chapter 5 Motivation, lifestyles and value
* Part B Case Studies
Part C Consumers as decision-makers
* Chapter 6 - Learning and memory
* Chapter 7 - Attitudes
* Chapter 8 - Decision making
* Chapter C Case Studies
Part D European Consumers and their social groups
* Chapter 9 - Groups and social media
* Chapter 10 - European families
* Chapter 11 - Income and social class
* Chapter D Case Studies
Part E Culture and European Consumers
* Chapter 12 - Culture and consumer behaviour
* Chapter 13 - Cultural change processes
* Chapter E Case Studies
Glossary Indexes
acknowledgements Publisher's acknowledgements Part A Consumers and the
market-place
* Chapter 1 Consumer behaviour and consumer society
* Chapter 2 Shopping, buying and disposing
* Chapter A Case studies
Part B How consumers see the world and themselves
* Chapter 3 Perception and meaning
* Chapter 4 The self
* Chapter 5 Motivation, lifestyles and value
* Part B Case Studies
Part C Consumers as decision-makers
* Chapter 6 - Learning and memory
* Chapter 7 - Attitudes
* Chapter 8 - Decision making
* Chapter C Case Studies
Part D European Consumers and their social groups
* Chapter 9 - Groups and social media
* Chapter 10 - European families
* Chapter 11 - Income and social class
* Chapter D Case Studies
Part E Culture and European Consumers
* Chapter 12 - Culture and consumer behaviour
* Chapter 13 - Cultural change processes
* Chapter E Case Studies
Glossary Indexes
Brief Contents List of case studies Preface About the authors Authors'
acknowledgements Publisher's acknowledgements Part A Consumers and the
market-place
* Chapter 1 Consumer behaviour and consumer society
* Chapter 2 Shopping, buying and disposing
* Chapter A Case studies
Part B How consumers see the world and themselves
* Chapter 3 Perception and meaning
* Chapter 4 The self
* Chapter 5 Motivation, lifestyles and value
* Part B Case Studies
Part C Consumers as decision-makers
* Chapter 6 - Learning and memory
* Chapter 7 - Attitudes
* Chapter 8 - Decision making
* Chapter C Case Studies
Part D European Consumers and their social groups
* Chapter 9 - Groups and social media
* Chapter 10 - European families
* Chapter 11 - Income and social class
* Chapter D Case Studies
Part E Culture and European Consumers
* Chapter 12 - Culture and consumer behaviour
* Chapter 13 - Cultural change processes
* Chapter E Case Studies
Glossary Indexes
acknowledgements Publisher's acknowledgements Part A Consumers and the
market-place
* Chapter 1 Consumer behaviour and consumer society
* Chapter 2 Shopping, buying and disposing
* Chapter A Case studies
Part B How consumers see the world and themselves
* Chapter 3 Perception and meaning
* Chapter 4 The self
* Chapter 5 Motivation, lifestyles and value
* Part B Case Studies
Part C Consumers as decision-makers
* Chapter 6 - Learning and memory
* Chapter 7 - Attitudes
* Chapter 8 - Decision making
* Chapter C Case Studies
Part D European Consumers and their social groups
* Chapter 9 - Groups and social media
* Chapter 10 - European families
* Chapter 11 - Income and social class
* Chapter D Case Studies
Part E Culture and European Consumers
* Chapter 12 - Culture and consumer behaviour
* Chapter 13 - Cultural change processes
* Chapter E Case Studies
Glossary Indexes