Dinesh Kumar

Consumer Behaviour

Includes Online Buying Trends

• Broschiertes Buch

Produktbeschreibung

Consumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in marketing.

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Produktdetails

• Verlag: Hurst & Co.
• Seitenzahl: 728
• Erscheinungstermin: 1. Februar 2016
• Englisch
• Abmessung: 183mm x 241mm x 33mm
• ISBN-13: 9780198095927
• ISBN-10: 0198095929
• Artikelnr.: 60325168

Autorenporträt

Dinesh Kumar, Formerly Associate Professor (Marketing) at BIMTECH Dinesh Kumar, PhD, formerly Associate Professor (Marketing) at Birla Institute of Management Technology (BIMTECH), Greater Noida, has an experience in the academia spans over 16 years, wherein he has taught at management institutions such as FORE School of Management and University Business School, Panjab University, Chandigarh. He currently resides and teaches in Chandigarh and Delhi. His industry experience of 15 years includes stints at Mastermind Consultants as Director, US Embassy in New Delhi as Business Manager, and the Centre for Science and Environment as Associate Director. He is the author of Marketing Channels (OUP).