Andere Kunden interessierten sich auch für
![Brand Loyalty & Product Design in Consumer Purchasing Preferences]( "Brand Loyalty & Product Design in Consumer Purchasing Preferences")
Brand Loyalty & Product Design in Consumer Purchasing Preferences23,99 €![Consumer Behaviour towards Renewable Energies in Germany]( "Consumer Behaviour towards Renewable Energies in Germany")
Consumer Behaviour towards Renewable Energies in Germany32,99 €![Cracking the Affiliate Code Insider Secrets for Marketing Success]( "Cracking the Affiliate Code Insider Secrets for Marketing Success")
Cracking the Affiliate Code Insider Secrets for Marketing Success23,99 €![Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing]( "Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing")
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing184,99 €![Employee engagement and its impact on individual work behaviour and discretionary effort]( "Employee engagement and its impact on individual work behaviour and discretionary effort")
Employee engagement and its impact on individual work behaviour and discretionary effort34,99 €![The Brand Strategist's Guide to Desire]( "The Brand Strategist's Guide to Desire")
The Brand Strategist's Guide to Desire20,99 €![Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing]( "Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing")
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing246,99 €
In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identi¿ed with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer. When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing. Consumer Behavior = Psychological + Personal + Social + Cultural Psychological = motivation, personality, perception, learning, beliefs and attitudes Personal = age and life-cycle stage, occupation, lifestyle, personality Social = reference groups, family, roles and status Cultural = culture, subculture, social class system This formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car. In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identi¿ed with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer. When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing. Consumer Behavior = Psychological + Personal + Social + Cultural Psychological = motivation, personality, perception, learning, beliefs and attitudes Personal = age and life-cycle stage, occupation, lifestyle, personality Social = reference groups, family, roles and status Cultural = culture, subculture, social class system This formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.