Jean-Eric Pelet

Consumer Behaviour

Understanding Consumers in a Digital Landscape

• Broschiertes Buch

Produktbeschreibung

Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.

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Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 440
• Erscheinungstermin: 3. März 2025
• Englisch
• Abmessung: 240mm x 170mm
• ISBN-13: 9781398618619
• ISBN-10: 1398618616
• Artikelnr.: 70339772

Autorenporträt

Jean-Eric Pelet is Assistant professor at The Leonardo de Vinci Business School, Paris, France. He leads the Consumer Behaviour teaching at Masters level at EMLV, and is a visiting professor both in France and abroad in England, Switzerland and Thailand.

Inhaltsangabe

Chapter
01: Understanding consumer behaviour in the digital age; Chapter
02: The new era of consumer needs and motivations; Chapter
03: Psychological and social dynamics in consumer behaviour; Chapter
04: The science of digital learning and memory; Chapter
05: Building brand loyalty in the digital age; Chapter
06: The consumer decision making process; Chapter
07: Advancing consumer experiences in the digital world; Chapter
08: The power of online communities and social influence; Chapter
09: Ethical considerations in the consumer landscape; Chapter
10: The future of consumer behaviour in the digital era