Jean-Eric Pelet

Consumer Behaviour

Understanding Consumers in a Digital Landscape

• Gebundenes Buch

Produktbeschreibung

Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 344
• Erscheinungstermin: 25. März 2025
• Englisch
• Abmessung: 250mm x 175mm x 23mm
• Gewicht: 774g
• ISBN-13: 9781398618640
• ISBN-10: 1398618640
• Artikelnr.: 70360003

Autorenporträt

Jean-Eric Pelet

Inhaltsangabe

Chapter
01: Understanding consumer behaviour in the digital age; Chapter
02: The new era of consumer needs and motivations; Chapter
03: Psychological and social dynamics in consumer behaviour; Chapter
04: The science of digital learning and memory; Chapter
05: Building brand loyalty in the digital age; Chapter
06: The consumer decision making process; Chapter
07: Advancing consumer experiences in the digital world; Chapter
08: The power of online communities and social influence; Chapter
09: Ethical considerations in the consumer landscape; Chapter
10: The future of consumer behaviour in the digital era