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"Consumer Buying Behaviour in Purchasing Ayurvedic Products" has been developed as per the latest data for readers who want to explore and make a career in research and teaching in marketing field. The book is also helpful for those Ayurveda companies or industries who want to develop some innovative Ayurvedic products as per consumer needs and wants. The book contains a research study on consumer preference, perception and influencing factors towards Ayurvedic products and it is covered in 6 chapters. Each chapter discusses the concepts lucidly with the help of examples, figures and tables. This book will helpful to know the consumer buying behaviour towards Ayurvedic products in developing countries like India.