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Advertising, materialism and consumption are central aspects of contemporary Western culture. This work documents the negative psychological impact consumer culture can have on how individuals view themselves and on their emotional welfare. It looks at the social psychological dimensions of having, buying and wanting material goods.

Produktbeschreibung
Advertising, materialism and consumption are central aspects of contemporary Western culture. This work documents the negative psychological impact consumer culture can have on how individuals view themselves and on their emotional welfare. It looks at the social psychological dimensions of having, buying and wanting material goods.
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Autorenporträt
Helga Dittmar, D.Phil, is Reader in Psychology at the University of Sussex in England, where she completed her undergraduate and postgraduate qualifications, after beginning her studies in psychology at the University of Frankfurt in Germany. Her research focuses on mass consumer society and how this has an impact on people's sense of who they are and their well-being. Her work has received strong media interest (TV, radio) and includes: psychological functions of material possessions, buying motivations, compulsive buying, materialism, as well as the influence of the mass media on the body image of girls, women and men.