Consumer Culture Theory in Asia

History and Contemporary Issues
Herausgeber: Minowa, Yuko; Belk, Russell

• Gebundenes Buch

Produktbeschreibung

We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through culturally oriented, critical consumer research. How deeply has the consumer precariousness in Asia been intertwined with the sociohistorical patterning of consumption including class, gender, and other social categories? How do these problematics affect consumers' identity projects, consumer rituals, and marketplace cultures? How is consumer precariousness aggravated by the governmentality of the superpower? How does the changing landscape of inter-Asian and global popular culture impact consumer culture in these nations? Together, the authors in this volume attempt to answer these questions through consumer research within the paradigm known as consumer culture theory (CCT). Since most CCT inquiry has been in Western contexts, this volume augments the existing knowledge. It presents the most current, critical, historical, and material consumer studies focused on Asia. This volume will be of interest to seasoned CCT researchers and academics, for anyone new to CCT, and for postgraduate students interested in CCT or writing a consumer culture-related thesis.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 296
• Erscheinungstermin: 7. Januar 2022
• Englisch
• Abmessung: 235mm x 157mm x 21mm
• Gewicht: 582g
• ISBN-13: 9780367629496
• ISBN-10: 0367629496
• Artikelnr.: 62570298

Autorenporträt

Yuko Minowa is Professor of Marketing in the School of Business at the Brooklyn Campus of Long Island University in New York, Unites States. Russell Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University, Canada.

Inhaltsangabe

1 Introduction Yuko Minowa and Russell Belk SECTION I History of
Consumerism in Asia 2 The Long March of the Commodity in China Alison Hulme
3 Consumerism in Early Modern Japan: Food, Fashion, and Publishing Kazuo
Usui SECTION II Consumer Identity Projects 4 Century of Humiliation and
Consumer Culture: The Making of National Identity I-Chieh Michelle Yang,
Juliana French, and Christina Lee 5 Predicting a Mother's Role in Investing
in Children's Education: A Study on Autonomy and Empowerment from India
Akshaya Viayalakshmi, Meng-Hsien (Jenny) Lin, and Sarah Ricks SECTION III
Consumer Rituals 6 Gift-Giving and Kinship-Making: Male Phoenix in China
Jia Cong and Xin Zhao 7 Solitary Death is Elsewhere: The Making of Memorial
Community in Japan Yuko Minowa 8 The Work of Culture in Thai Therav¿da
Buddhist Death Rituals Rungpaka Amy Hackley SECTION IV Governance and
Sustainability in Consumption Practices 9 Utopia and Dystopia: Consumer
Privacy and China's Social Credit System Eric Ping Hung Li, Guojun (Sawyer)
He, Magnum Man Lok Lam, and Wing-sun Liu 10 The Thanatopolitics of
Neoliberalism and Consumer Precarity Rohit Varman and Devi Vijay 11 Cold
Chains in Hanoi and Bangkok: Changing Systems of Provision and Practice
Jenny Rinkinen, Elizabeth Shove, and Mattijs Smits SECTION V Body,
Technology, and Mass-Mediated Marketplace Ideologies 12 Market Versus
Cultural Myth: A Skin-Deep Analysis of the Fairness Phenomena in India
Anoop Bhogal-Nair and Andrew Lindridge 13 Haptic Creatures: Tactile Affect
and Human-Robot Intimacy in Japan Hirofumi Katsuno and Daniel White