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The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. They represent the cutting edge in qualitative consumer research.

Produktbeschreibung
The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. They represent the cutting edge in qualitative consumer research.
Autorenporträt
Nil Özçaæglar-Toulouse, Univ Lille SKEMA Business School, France Diego Rinallo, Kedge Business School, Marseilles, France Russell W. Belk, York University, Toronto, ON, Canada