Consumer Demographics, Retail Store Attributes and Store Choice - Gull, Shamaila;Saeed, Haroon
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The study was conducted to find out the effects that Consumer demographics and store attributes have on consumer choice and to provide an overall understanding of the factors which lead to the grocery consumer s selection of a particular store in grocery market place of Lahore, Pakistan. The study focuses first on developing a profile of the consumers based on their demographic characteristics and also the type of retail outlet in which they shop. Moreover the study also helps to describe the grocery buying behavior of the consumer and also tried to understand the relationship between…mehr

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Produktbeschreibung
The study was conducted to find out the effects that Consumer demographics and store attributes have on consumer choice and to provide an overall understanding of the factors which lead to the grocery consumer s selection of a particular store in grocery market place of Lahore, Pakistan. The study focuses first on developing a profile of the consumers based on their demographic characteristics and also the type of retail outlet in which they shop. Moreover the study also helps to describe the grocery buying behavior of the consumer and also tried to understand the relationship between demographics and in- store attributes. Additionally, the study also highlighted different store attributes along with the demographics and their combined effect on the behavior of the consumers when choosing a grocery store.
Autorenporträt
Ms. Shamaila Gull is working as lecturer at Institute of Business and Information Technology, Punjab University. Her area of research is MANAGEMENT. The second author Ms. Rauf Alam is a graduated student of Institute of Business and Information Technology. She has completed her M.Phil thesis under the supervision of Ms. Shamaila Gull.