Consumer Identities
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Consumer Identities explores the notion of agency by tracing the role and activities of consumers from the pre-Internet age into the possible future. Using an overview of the historical creation of consumer identity, the collection demonstrates that active consumption is not merely a product of the digital age; it has always been a means by which a person can develop identity.

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Produktbeschreibung
Consumer Identities explores the notion of agency by tracing the role and activities of consumers from the pre-Internet age into the possible future. Using an overview of the historical creation of consumer identity, the collection demonstrates that active consumption is not merely a product of the digital age; it has always been a means by which a person can develop identity.
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Autorenporträt
Candice D. Roberts is assistant professor and director of the Communication Arts program at St. John's University, New York. Myles Ethan Lascity is assistant professor of journalism and director of the Fashion Media program at Southern Methodist University.