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Products made in China has been an important issue in the world economy for a while. Chinese products seem to have sceptical quality and prices. Besides this, the awareness drive against fake products is also affecting the perception of Chinese products. This book helps to derive answers to various questions and helps in - To study Indian consumer perception about Chinese goods. To study attitude of Indian consumers about the Chinese goods whether its positive or negative. To try and derive out how youth and other age group can contribute to purchases. To analyse various issues prevailing in the society regarding Chinese products.…mehr

Produktbeschreibung
Products made in China has been an important issue in the world economy for a while. Chinese products seem to have sceptical quality and prices. Besides this, the awareness drive against fake products is also affecting the perception of Chinese products. This book helps to derive answers to various questions and helps in - To study Indian consumer perception about Chinese goods. To study attitude of Indian consumers about the Chinese goods whether its positive or negative. To try and derive out how youth and other age group can contribute to purchases. To analyse various issues prevailing in the society regarding Chinese products.
Autorenporträt
Ms. Isha Mehta has obtained her Master's Degree along with a Gold medal to her credit in 2012. Since then she is working with a reputated International Marketing firm based in Gujarat,India.Mr. Jay Patel, co-author has also obtained his Master's Degree in 2012 and has recently joined his family business. He is based in Gandhinagar.