Consumer Perception Towards Advertisement Related To Cosmetic Goods
Rajesh Kumar Mahajan
Broschiertes Buch

Consumer Perception Towards Advertisement Related To Cosmetic Goods

A comparative study of working and non-working women in Punjab

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Consumer perception towards Advertisement related to cosmetic goods: A comparative study of working and non-working women in Punjab. The purpose of the study is to analyses the influence of advertisements on the buying behavior and the attitude of the respondent regarding the overall impact of advertisements on consumer's perception. This study shows that the respondent interpolated in this survey belongs to diverse backgrounds which increase the scope of future study. The current study, also appraises the economic and financial factors necessary for the purchase of goods. In countries like In...