Broschiertes Buch

Consumer Psychology in a Social Media World

Beschreibung

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.

Autor

Claudiu V. Dimofte is Associate Professor of Marketing at San Diego State University. Curtis P. Haugtvedt is Associate Professor of Marketing at Ohio State University. Richard F. Yalch is Professor of Marketing at the University of Washington.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 306
• Erscheinungstermin: 6. Oktober 2015
• Englisch
• Abmessung: 229mm x 152mm x 17mm
• Gewicht: 468g
• ISBN-13: 9780765646941
• ISBN-10: 0765646943
• Artikelnr.: 42699685