Margot A. Wallace

Consumer Research for Museum Marketers

Audience Insights Money Can't Buy

• Gebundenes Buch

Produktbeschreibung

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

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Produktdetails

• Verlag: Altamira Press
• Seitenzahl: 186
• Erscheinungstermin: 16. Januar 2010
• Englisch
• Abmessung: 240mm x 161mm x 15mm
• Gewicht: 449g
• ISBN-13: 9780759118089
• ISBN-10: 0759118086
• Artikelnr.: 27138989

Autorenporträt

By Margot A. Wallace

Inhaltsangabe

Chapter 1 Introduction: Observational Research Vs. The Other Researches
Chapter 2 Chapter 1. Methodology Chapter 3 Chapter 2. The Hand-Holders:
Connecting To Your Museum Chapter 4 Chapter 3. Twitching On The Tour
Chapter 5 Chapter 4. Sitting Down Chapter 6 Chapter 5. Turning Right
Chapter 7 Chapter 6. Dress Code Chapter 8 Chapter 7. Museum Goers Don't Get
Fat: Tribal Marketing Chapter 9 Chapter 8. Men: Another New Market Segment
Chapter 10 Chapter 9. Lunchtime Stories Chapter 11 Chapter 10. Taking
Photos Chapter 12 Chapter 11. Early Birds Chapter 13 Chapter 12. Shopping
For Memories Chapter 14 Chapter 13. Hand-Held Children, The New Demographic
Chapter 15 Chapter 14. Long Lines And Smiles Chapter 16 Chapter 15.
Queue-Less In The Lobby Chapter 17 Chapter 16. Frail And Hardy Chapter 18
Chapter 17. What The Guards See Chapter 19 Chapter 18. The Folks From
Kazakhstan And Other Global Changes Chapter 20 Chapter 19. Shout Out For
The Library Chapter 21 Chapter 20. Insights And The Performing Arts Chapter
22 Chapter 21. Velcroed At The Ticket Window Chapter 23 Chapter 22. The
Upside Of Intermission Chapter 24 Epilogue Chapter 25 Bibliography Chapter
26 Index