Nafiseh Eshghi Golbaz, Abu Bakar Abdul Hamid, Ali Asgari

Consumer satisfaction and loyalty in hypermarket industry

Consumer satisfaction and loyalty

• Broschiertes Buch

Produktbeschreibung

Hypermarket industry is gaining popularity in these recent days. With variety of merchandise, services and facilities offering under-one-roof, consumers prefer to patronize in this store. Hence, understanding the consumer behavior in hypermarket is a great platform for retailers to be competitive. Lifestyle changes call for a need to further analyse consumer preferences to be aligned with the store attributes provided, which then lead to consumer satisfaction and ultimately store loyalty. However, lack of evaluation in the above matter would be resulted in unidentified focus as generalization from others may not be parallel. Additionally, many of previous study have partially examine the four important variable of lifestyle, store attributes, consumer satisfaction and store loyalty, showing its importance, conversely none have consider all four as a continuous model, which is the contribution of this study. Therefore, this study examined the relationship between three factor of lifestyle namely education oriented, socially active, credit prone with five important store attributes for the Iranian; store promotion, price, product assortment, store atmosphere and sales personnel.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 132
• Erscheinungstermin: 23. April 2014
• Englisch
• Abmessung: 220mm x 150mm x 8mm
• Gewicht: 215g
• ISBN-13: 9783659526145
• ISBN-10: 3659526142
• Artikelnr.: 40887102

Autorenporträt

has great interest and passion for research activities which have been a key drive for the successful completion of her thesis. Her current research interests are on Supply Chain Management Practices, Customer Satisfaction, Customer Loyalty, Customer Retention and Technology Management.