Anna V. A. Resurreccion

Consumer Sensory Testing For Product Development

• Gebundenes Buch

Produktbeschreibung

This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting tests, and 5) use of mobile laboratory in consumer tests.

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Produktdetails

• Verlag: Springer / Springer US / Springer, Berlin
• Artikelnr. des Verlages: 978-0-8342-1209-1
• 1998.
• Seitenzahl: 276
• Erscheinungstermin: 30. Juni 1998
• Englisch
• Abmessung: 241mm x 160mm x 21mm
• Gewicht: 567g
• ISBN-13: 9780834212091
• ISBN-10: 0834212099
• Artikelnr.: 21617432

Inhaltsangabe

Introduction. Sensory Test Methods. Test Procedures. The Consumer Panel. Qualitative Methods
Focus Groups. Quantitative Methods by Test Location
Sensory Laboratory Tests. Quantitative Methods by test Location
Central Location Tests. Quantitative Methods by Test Location
Mobile Laboratory Tests. Quantitative Methods by Test Location
Home
Use Tests. Quantitative Methods by Test Location
Simulated Supermarket
Settings (SSS) Tests. Affective Testing with Children. Statistical Analysis Methods. Quantification of Qulaity Attributes as Perceived by the Consumer. Appendixes. Index