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Comprehensive multi-disciplinary analysis of the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.

Produktbeschreibung
Comprehensive multi-disciplinary analysis of the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.
Autorenporträt
Kathy Hamilton, is Senior Lecturer in Marketing, University of Strathclyde UK; Susan Dunnett, is Lecturer in Marketing, University of Edinburgh, UK; Maria Piacentini, is Professor in Consumer Behaviour, Lancaster University, UK.