David R. Wells

Consumerism and the Movement of Housewives into Wage Work

The Interaction of Patriarchy, Class and Capitalism in Twentieth Century America

• Broschiertes Buch

Produktbeschreibung

First published in 1998, this volume explores the connections between the rises in consumerism and the number of married women in paid work in light of the centrality of shopping and consumerism to the modern world. David R. Wells argues for women's incomplete gains from consumerism through an analysis of married women's employment, the structure of capitalism and the contradictory requirements of consumerism, the homemaker ideal and gender identity. Through this, Wells demonstrates how the gendered expectations of consumerism became motivating factors for women to join the workforce, resulting in higher standards of living and greater marital power.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 198
• Erscheinungstermin: 30. Juni 2020
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 295g
• ISBN-13: 9781138611597
• ISBN-10: 113861159X
• Artikelnr.: 59909377

Autorenporträt

Wells, David R.

Inhaltsangabe

1. Empirical Research on Married Women's Employment. 2. Structural Theories
for Married Women's Employment. 3. Consumerism and the Structure of
Capitalism. 4. The Contradictory Marriage of Consumerism and the Homemaker
Ideal. 5. Gender-identity versus Consumption-identity: the Battle at Home.
6. Conclusion: Women's Incomplete Gains from Consumerism.