Peter N. Stearns (George Mason University)

Consumerism in World History

The Global Transformation of Desire

• Broschiertes Buch

Produktbeschreibung

Drawing on research of the consumer experience in the West and Japan, this title examines societies less renowned for consumerism, such as Africa. By relating consumerism to other issues in world history, it forces reassessment of our understanding of both consumerism and global history. It is suitable for students of world history.

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Produktdetails

• Themes in World History
• Verlag: Taylor & Francis
• Artikelnr. des Verlages: RU5879X
• 2. Aufl.
• Seitenzahl: 180
• Erscheinungstermin: 8. Februar 2006
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 286g
• ISBN-13: 9780415395878
• ISBN-10: 0415395879
• Artikelnr.: 20886676

Autorenporträt

Peter N. Stearns is Provost and Professor of History at George Mason University. His books include The Other Side of Western Civilization (5th edition, 1999), Childhood in World History (Routledge, 2005) and Gender in World History (2nd edition, Routledge, 2006).

Inhaltsangabe

1. Before Consumerism Part 1: The Emergence of Consumerism in the West 2. The Emergence of Consumerism 3. The First Causes of Consumerism 4. Consumerism Across the Atlantic: An Early Imitation 5. The Explosion of Consumerism in Western Europe and the United States 6. The Dark Side of Western Consumerism Part 2: Consumerism Goes Global 7. Consumerism in Russia 8. Consumerism in East Asia 9. Consumerism in Africa 10. Consumerism in the Islamic Middle East Part 3: Consumerism Toward the New Century 11. Consumerism in the Contemporary World 12. Conclusion: Who Wins - Consumerism or Consumers?

Rezensionen

'This is a clever book.' - Business History

'This is a clever book.' - Business History