CONSUMERS¿ ATTITUDE TOWARDS VIDEO ON DEMAND SERVICES - Thapa, Gopal;Shrestha, Priyanka
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This research report entitled "Consumers' Attitude towards Video on Demand Service in Nepalese Market" is a survey-based research study. The study attempts to know the consumer attitude towards video-on-demand service in the context of Nepal. The business dynamics of the VoD service that sustained for mass has now become more customized and friendly for people. Since very little research has been carried out on this topic, it will be helpful for those willing to research this field. The study showed that there is a significant interaction effect of consumer attitude towards VoD applications.…mehr

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Produktbeschreibung
This research report entitled "Consumers' Attitude towards Video on Demand Service in Nepalese Market" is a survey-based research study. The study attempts to know the consumer attitude towards video-on-demand service in the context of Nepal. The business dynamics of the VoD service that sustained for mass has now become more customized and friendly for people. Since very little research has been carried out on this topic, it will be helpful for those willing to research this field. The study showed that there is a significant interaction effect of consumer attitude towards VoD applications. Similarly, there is a significant difference in consumer attitudes towards VoD applications. Consumers are willing to subscribe for VoD services considering the features of VoD applications and the Quality of Content in VoD applications.
Autorenporträt
Dr. Gopal Thapa is a prominent Associate Professor at Tribhuvan University, Nepal. He holds a Ph.D. in Marketing from Dr. K N Modi University, Jaipur, India. Dr. Thapa has more than 25 years of experience in the field of teaching, training, research, and consultancy. Mr. Sudip Karki is an MBM graduate from Tribhuvan University.