Andere Kunden interessierten sich auch für
![Market definition and analysis of Pepsi-Cola]( "Market definition and analysis of Pepsi-Cola")
Market definition and analysis of Pepsi-Cola18,95 €![Brand Development of Coca-Cola Company (UK)]( "Brand Development of Coca-Cola Company (UK)")
Brand Development of Coca-Cola Company (UK)19,95 €![Analysis of key marketing themes for Pepsi-Cola]( "Analysis of key marketing themes for Pepsi-Cola")
Analysis of key marketing themes for Pepsi-Cola18,95 €![Corporate Brand Management. Die Entwicklung einer globalen Weltmarke am Beispiel]( "Corporate Brand Management. Die Entwicklung einer globalen Weltmarke am Beispiel")
Corporate Brand Management. Die Entwicklung einer globalen Weltmarke am Beispiel "Coca-Cola"13,95 €![Dimensions Of Brand Equity (a Comparative Study Of Coke And Pepsi)]( "Dimensions Of Brand Equity (a Comparative Study Of Coke And Pepsi)")
Dimensions Of Brand Equity (a Comparative Study Of Coke And Pepsi)26,99 €![Die Corporate Identity der Coca-Cola Company]( "Die Corporate Identity der Coca-Cola Company")
Die Corporate Identity der Coca-Cola Company18,95 €![Die Geschichte der Marke Coca-Cola]( "Die Geschichte der Marke Coca-Cola")
Die Geschichte der Marke Coca-Cola17,95 €
Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 4.0, , course: Marketing Management, language: English, abstract: Despite their popularity, studies concerning soft drinks are lacking. Hence, this study was conducted to assess the consumers¿ brand preference of soft drinks: A comparative analysis of Coca cola and Pepsi cola products among Hawassa Tabor high school students. Both primary and secondary data sources were used in the study. The required data were collected from 374 students of soft drink customers selected by adopting a multistage sampling technique. Descriptive research design with quantitative method was used. The data collected through questionnaire were analyzed using SPSS software version 21. Descriptive statistics such as frequency and percentage, mean and standard deviation were applied. Furthermore, inferential statistics such as independent sample t-test and Chi-square analysis were used to compare the coca cola and Pepsi cola brands based on brand equity, brand identity and background characteristics of students.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.