Gordon Foxall

Consumers in Context

The BPM Research Program

• Gebundenes Buch

Produktbeschreibung

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 574
• Erscheinungstermin: 1. September 2015
• Englisch
• Abmessung: 222mm x 145mm x 34mm
• Gewicht: 844g
• ISBN-13: 9781138962897
• ISBN-10: 1138962899
• Artikelnr.: 43028182

Autorenporträt

Gordon Foxall

Inhaltsangabe

List of figures; List of tables; Preface; Acknowledgements; Part 1:
Introduction; 1. An approach to consumer psychology; Part 2: Provenance; 2.
The treatment of 'attitude' in consumer research 3. Consumers' intentions
and behaviour: a note on research and a challenge to researchers 4.
Predicting consumer choice in new product development: attitudes,
intentions and behaviour revisited 5. The behavioural analysis of consumer
choice: issues for theory and research 6. Consumer theory: some
contributions of a behavioural analysis of choice 7. The role of radical
behaviourism in the explanation of consumer choice 8. Radical behaviourism
and consumer research: theoretical promise and empirical problems; Part 3:
Exposition; 9. Situated consumer behaviour: a behavioural interpretation of
purchase and consumption 10. The Behavioural Perspective Model of purchase
and consumption: from consumer theory to marketing management 11. The
consumer situation: an integrative model for research in marketing 12.
Environment-impacting consumer behaviour: an operant analysis 13. Behaviour
analysis and consumer psychology 14. Consumer choice as an evolutionary
process: an operant interpretation of adopter behaviour; Part 4: Denouement
; 15. Science and interpretation in consumer research: a radical
behaviourist perspective; Name index; Subject index