In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper.
In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper.
Erika Rappaport is an Associate Professor of History at the University of California, Santa Barbara, USA. Sandra Trudgen Dawson is an Instructor of History and Women's Studies at Northern Illinois University,USA. Mark J. Crowley is an Associate Professor in the School of History, Wuhan University, China.
Inhaltsangabe
1. Introduction: Consuming Behaviours: Identity Politics and Pleasure in Twentieth-Century BritainErika D. Rappaport University of California Santa Barbara USA; Sandra Trudgen Dawson Northern Illinois University USA; Mark J. Crowley Wuhan University ChinaPart I: Gender Sexuality and Youth: Cultivating and Managing New Consumers2. Who is the Queer Consumer? Historical Perspectives on Capitalism and HomosexualityJustin Bengry Birkbeck University of London UK3. 'Healthier and Better Clothes for Men': Men's Dress Reform in Interwar BritainIna Zweiniger-Bargielowska University of Illinois USA4. Selling Consuming and Becoming the Beautiful Man in Britain: The 1930s and 1940s Paul Deslandes University of Vermont USA5. Rational Recreation in the Age of Affluence: The Café and Working-Class Youth in London c.1939-1965 Kate Bradley University of Kent UK6. Teenagers Photography and Self-fashioning: 1956-1965Penny Tinkler University of Manchester UK7. Unwanted Consumers: Violence and Consumption in British Football in the 1970s Brett Bebber Old Dominion University USAPart II: In and Beyond the Nation: The Local and the Global in the Production of Consumer Cultures8. Consumer Communication as Commodity: British Advertising Agencies and the Global Market for Advertising 1780-1980Stefan Schwarzkopf Copenhagen Business School Denmark9. Drink Empire Tea: Conservative Politics and Imperial Consumerism in Interwar BritainErika D. Rappaport University of California Santa Barbara USA10. Female Credit Customers the United Africa Company and Consumer Markets in Postwar Ghana Bianca Murillo Willamette University USA11. Designing Consumer Society: Citizens and Housing Plans during the Second World War Sandra Trudgen Dawson Northern Illinois University USA12. Saving for the Nation: The Post Office and National Consumerism: c.1860-1945Mark J. Crowley Wuhan University China13. Prosperity for All? Britain and Mass Consumption in Western Europe after the Second World WarKenneth Mouré University of Alberta Canada14. A House Divided: The Organized Consumer and the British Labour Party 1945-60 Peter Gurney University of Essex UK15. Early British Television: The Allure and Threat of AmericaKelly Boyd Institute of Historical Research University of London UKBibliographyIndex
1. Introduction: Consuming Behaviours: Identity Politics and Pleasure in Twentieth-Century BritainErika D. Rappaport University of California Santa Barbara USA; Sandra Trudgen Dawson Northern Illinois University USA; Mark J. Crowley Wuhan University ChinaPart I: Gender Sexuality and Youth: Cultivating and Managing New Consumers2. Who is the Queer Consumer? Historical Perspectives on Capitalism and HomosexualityJustin Bengry Birkbeck University of London UK3. 'Healthier and Better Clothes for Men': Men's Dress Reform in Interwar BritainIna Zweiniger-Bargielowska University of Illinois USA4. Selling Consuming and Becoming the Beautiful Man in Britain: The 1930s and 1940s Paul Deslandes University of Vermont USA5. Rational Recreation in the Age of Affluence: The Café and Working-Class Youth in London c.1939-1965 Kate Bradley University of Kent UK6. Teenagers Photography and Self-fashioning: 1956-1965Penny Tinkler University of Manchester UK7. Unwanted Consumers: Violence and Consumption in British Football in the 1970s Brett Bebber Old Dominion University USAPart II: In and Beyond the Nation: The Local and the Global in the Production of Consumer Cultures8. Consumer Communication as Commodity: British Advertising Agencies and the Global Market for Advertising 1780-1980Stefan Schwarzkopf Copenhagen Business School Denmark9. Drink Empire Tea: Conservative Politics and Imperial Consumerism in Interwar BritainErika D. Rappaport University of California Santa Barbara USA10. Female Credit Customers the United Africa Company and Consumer Markets in Postwar Ghana Bianca Murillo Willamette University USA11. Designing Consumer Society: Citizens and Housing Plans during the Second World War Sandra Trudgen Dawson Northern Illinois University USA12. Saving for the Nation: The Post Office and National Consumerism: c.1860-1945Mark J. Crowley Wuhan University China13. Prosperity for All? Britain and Mass Consumption in Western Europe after the Second World WarKenneth Mouré University of Alberta Canada14. A House Divided: The Organized Consumer and the British Labour Party 1945-60 Peter Gurney University of Essex UK15. Early British Television: The Allure and Threat of AmericaKelly Boyd Institute of Historical Research University of London UKBibliographyIndex
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