Colleen T. Dunagen (California State University Professor of Dance

Consuming Dance

Choreography and Advertising

• Broschiertes Buch

Produktbeschreibung

Whether advertising clothes or technology, dance is staple of advertising today. Consuming Dance offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S. culture.

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Produktdetails

• Verlag: Oxford University Press Inc
• Seitenzahl: 264
• Erscheinungstermin: 6. Juni 2018
• Englisch
• Abmessung: 234mm x 155mm x 23mm
• Gewicht: 384g
• ISBN-13: 9780190491376
• ISBN-10: 019049137X
• Artikelnr.: 50429810

Autorenporträt

Colleen T. Dunagan is Professor of Dance at California State University, Long Beach.

Inhaltsangabe

* Acknowledgements
* About the Companion Web Site
* Introduction: Dance and Advertising
* Chapter 1. Dance-in-Advertising, Affect, and Contagious Movement
* Chapter 2. Commercials as Discursive Assemblages
* Chapter 3. Correspondence and Difference: Creating Rapport through
Intertextuality
* Chapter 4. Consumer Culture and Appropriation: Advertising, Dance,
and Social Identity
* Chapter 5. Subjectivity and Performative Consumption
* Conclusion: Material Bodies and Advertising
* Bibliography
* Index