Whether advertising clothes or technology, dance is staple of advertising today. Consuming Dance offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S. culture.
Whether advertising clothes or technology, dance is staple of advertising today. Consuming Dance offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S. culture.
Colleen T. Dunagan is Professor of Dance at California State University, Long Beach.
Inhaltsangabe
* Acknowledgements * About the Companion Web Site * Introduction: Dance and Advertising * Chapter 1. Dance-in-Advertising, Affect, and Contagious Movement * Chapter 2. Commercials as Discursive Assemblages * Chapter 3. Correspondence and Difference: Creating Rapport through Intertextuality * Chapter 4. Consumer Culture and Appropriation: Advertising, Dance, and Social Identity * Chapter 5. Subjectivity and Performative Consumption * Conclusion: Material Bodies and Advertising * Bibliography * Index
* Acknowledgements * About the Companion Web Site * Introduction: Dance and Advertising * Chapter 1. Dance-in-Advertising, Affect, and Contagious Movement * Chapter 2. Commercials as Discursive Assemblages * Chapter 3. Correspondence and Difference: Creating Rapport through Intertextuality * Chapter 4. Consumer Culture and Appropriation: Advertising, Dance, and Social Identity * Chapter 5. Subjectivity and Performative Consumption * Conclusion: Material Bodies and Advertising * Bibliography * Index
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