Steve Craig, Mike Budd, Clay Steinman

Consuming Environments

Television and Commercial Culture

• Broschiertes Buch

Produktbeschreibung

Consuming Environments explores how, with its portrayals of a world of simulated abundance, television has nurtured a culture of consumerism and overconsumption. The average person in the U.S. consumes more than twice the grain and ten times the oil of a citizen in Brazil or Indonesia. And people in less industrialized countries suffer while their resources are commandeered to support comfortable lifestyles in richer nations. Using detailed examples illustrated with images from actual commercials, news broadcasts, and television shows, the authors demonstrate how ads and programs are put together in complex ways to manipulate viewers, and they offer specific ways to counteract the effects of TV and overconsumption's assault on the environment. 

Produktdetails

• Verlag: Rutgers University Press
• Seitenzahl: 248
• Erscheinungstermin: 1. Februar 1999
• Englisch
• Abmessung: 253mm x 178mm x 17mm
• Gewicht: 526g
• ISBN-13: 9780813525921
• ISBN-10: 0813525926
• Artikelnr.: 21035130

Autorenporträt

Craig, Steve

Inhaltsangabe

Foreword
Preface and Acknowledgments
Chapter One. Television and the Environment: An Introduction
Chapter Two. An Overview of Television Economics 
Chapter Three. Advertisers and Their Audience
Chapter Four. Signification, Discourse, and Ideology
Chapter Five. Television Realisms
Chapter Six. The Flow of Commodities
Chapter Seven. From Consumers to Activists
Notes
Index