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This book is unique in applying a consumption approach to the study of ethnicity and nationalism, thereby challenging the usual "top down" approach to nation-formation. Contributors from a variety of disciplines examine the on-going consumption of minority and national cultures by looking at different forms of consumption, including a national lottery, theme parks, museums, cross-cultural handbooks, popular song, and audio-visual media. Chapters span diverse parts of Asia-from Korea, Japan, and China to Malaysia and Sri Lanka-imparting to the volume a rare comparative quality. Contributors: Dru C. Gladney, Shih-chung Hsieh, Koichi Iwabuchi, Steven Kemper, Laurel Kendall, Shamsul A. B., Christine R. Yano, Kosaku Yoshino.