Bernard Cova (ed.)

Consuming Experience

Herausgeber: Caru, Antonella; Cova, Bernard

• Broschiertes Buch

Produktbeschreibung

Coving the 'hot topic' of the consumption experience in an accessible manner and from a unique industry perspective which is not used in any other book, this innovative account of consumption experience is written by European leaders in the field.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 220
• Erscheinungstermin: 7. Dezember 2006
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 342g
• ISBN-13: 9780415382441
• ISBN-10: 0415382440
• Artikelnr.: 21698039

Autorenporträt

Caru, Antonella; Cova, Bernard

Inhaltsangabe

Part 1: Setting Up the Scene of the Consumer Experience 1. Consuming
Experiences: An Introduction 2. Agents in Paradise: Experiential
Co-Creation Through Emplacement, Ritualization and Community 3. Consumer
Immersion in an Experiential Context Part 2: Customer Driven Experiences
4. I Feel Good: Who Needs the Market? - Struggling and Having Fun With
Consumer-Driven Experiences 5. Consumption Experiences and Product Meaning:
Pasta for Young Italian Consumers 6. The Blandness and Delights of a Daily
Object Part 3: Co-Driven Experiences 7. Consumption Experience,
Self-Narrative and Self-Identity: The Example of Trekking 8. The Drivers of
Hedonic Consumption Experience: A Semiotic Analysis of Rock Concerts 9.
Fashion as the Ultimate Experiential Object: The Case of Issey Miyake's
A-POC Brand Part 4: Company Driven Experiences 10. Converging Industries
through Experience: Lessons from Edutainment 11. How Value-Based Brands
Create Valuable Experiences: The Case of Sports Brands 12. Reenchantment of
Retailing: Towards Utopian Islands Part 5: Conclusion 13. Consuming
Experiences: Retrospect and Prospects