Consuming Traditions - Outka, Elizabeth
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In an unprecedented phenomenon that swept across Britain at the turn of the nineteenth century, writers, advertisers, and architects began to create and sell images of an authentic cultural realm paradoxically considered outside the marketplace. Such images were located in nostalgic pictures of an idyllic, pre-industrial past, in supposedly original objects not derived from previous traditions, and in the ideal of a purified aesthetic that might be separated from the mass market. Presenting a lively, unique study of what she terms the "commodified authentic," Elizabeth Outka explores this…mehr

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Produktbeschreibung
In an unprecedented phenomenon that swept across Britain at the turn of the nineteenth century, writers, advertisers, and architects began to create and sell images of an authentic cultural realm paradoxically considered outside the marketplace. Such images were located in nostalgic pictures of an idyllic, pre-industrial past, in supposedly original objects not derived from previous traditions, and in the ideal of a purified aesthetic that might be separated from the mass market. Presenting a lively, unique study of what she terms the "commodified authentic," Elizabeth Outka explores this crucial but overlooked development in the history of modernity with a piercing look at consumer culture and the marketing of authenticity in late nineteenth- and early twentieth-century Britain.
Consuming Traditions, the inaugural volume in Oxford's Modernist Literature and Culture series, is a lively and unique study of the curious relationship between British modernism and consumer culture. Through readings of key texts by George Bernard Shaw, E.M. Forster, Virginia Woolf, James Joyce, and others, Elizabeth Outka examines the early twentieth century emergence of what she terms the commodified authentic: the aggressive marketing of an object, space, or identity that evokes an older pre-industrial authenticity. With accessible prose and insightful close readings, Outka demonstrates that a unique moment in urban culture created a largely nostalgic desire for a more rural, more culturally 'authentic' Englishness to which both writers and entrepreneurs responded.
Autorenporträt
Elizabeth Outka is an Associate Professor of English at the University of Richmond. She has published essays on modernism and British culture in Modernism/modernity, NOVEL and other publications.