This engaging book introduces key ideas and theorists of consumption in an accessible way. Case studies that describe familiar acts of consumption from areas of everyday life are used to ground relevant debates and ideas.
This engaging book introduces key ideas and theorists of consumption in an accessible way. Case studies that describe familiar acts of consumption from areas of everyday life are used to ground relevant debates and ideas.
Introduction: we are all consumers Part I: The Times of Consumption: Modernity 1. How we became consumers: historical theories of consumption 2. You are what you buy: consumption, class, and identity 3. Cathedrals, palaces, and paradises: the sites of consumption Part II: How We Consume Now 4. The counterculture becomes consumer culture: the commodification of youth and rebellion 5. 'Just do it': advertising and the power of the brand 6. How they make you buy: retail psychology and the role of the senses 7. Out of the kitchen at last? the gendered politics of consumption 8. Nature, Inc.: the great outdoors, the global within Part III: The Spaces of Consumption: Globalization 9. The world on your plate: food in the age of globalized agri-food networks 10. Globalization and McDonaldization: producing the global consumer 11. Digital consumption: online retail, the social industry, and the new digital worker 12. Enough! the ethics of consumption
Introduction: we are all consumers Part I: The Times of Consumption: Modernity 1. How we became consumers: historical theories of consumption 2. You are what you buy: consumption, class, and identity 3. Cathedrals, palaces, and paradises: the sites of consumption Part II: How We Consume Now 4. The counterculture becomes consumer culture: the commodification of youth and rebellion 5. 'Just do it': advertising and the power of the brand 6. How they make you buy: retail psychology and the role of the senses 7. Out of the kitchen at last? the gendered politics of consumption 8. Nature, Inc.: the great outdoors, the global within Part III: The Spaces of Consumption: Globalization 9. The world on your plate: food in the age of globalized agri-food networks 10. Globalization and McDonaldization: producing the global consumer 11. Digital consumption: online retail, the social industry, and the new digital worker 12. Enough! the ethics of consumption
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