Harold Wilhite makes an important new contribution to the interpretation of changing consumption in India, using an ethnographic approach to interrogate the rapid growth in the consumption of household durables, beauty and cleanliness products, exploring how the engagement of local practices with the globalizing economy result in change.
'Critical to the future of the planet is a better understanding of how populations, which are just entering the world of mass consumption, make changes that radically effect energy use and the environment. This book fully achieves this goal by focusing upon changes in the social conventions of everyday life, their causes and their consequences. The book shines a light on the places we need to examine if we really want to appreciate both the causes and consequences of modern consumption.'
Professor Daniel Miller, University College London.
Professor Daniel Miller, University College London.