Broschiertes Buch

Contemplating Corporate Marketing, Identity and Communication

Beschreibung

Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.

Autor

Klement Podnar is Head of Marketing Communication and Public Relations at the University of Ljubljana, Slovenia. He researches corporate identity, image and reputation, organizational identification, corporate communications and marketing and has published in numerous journals, including the Corporate Reputation Review and the Journal of Marketing Communications. John M. T. Balmer is Professor of Corporate Marketing at Brunel Business School, UK. His articles on the corporate identity, corporate branding and corporate marketing have been published in leading journals including the California Management Review, the European Journal of Marketing and the Journal of Business Ethics. He is Founder, Chairman and Conference Organiser of the International Corporate Identity Group (ICIG).

Produktdetails

• Verlag: Routledge
• Seitenzahl: 176
• Erscheinungstermin: 28. Februar 2016
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 278g
• ISBN-13: 9781138971684
• ISBN-10: 1138971685
• Artikelnr.: 45024553