Andere Kunden interessierten sich auch für
![Marketing Innovation Strategies and Consumer Behavior]( "Marketing Innovation Strategies and Consumer Behavior")
Marketing Innovation Strategies and Consumer Behavior375,99 €![Promoting Organizational Performance Through 5G and Agile Marketing]( "Promoting Organizational Performance Through 5G and Agile Marketing")
Promoting Organizational Performance Through 5G and Agile Marketing233,99 €![Sustainable and Intelligent Territorial Marketing and Entrepreneurship]( "Sustainable and Intelligent Territorial Marketing and Entrepreneurship")
Sustainable and Intelligent Territorial Marketing and Entrepreneurship410,99 €![AI and Machine Learning Applications in Supply Chains and Marketing]( "AI and Machine Learning Applications in Supply Chains and Marketing")
AI and Machine Learning Applications in Supply Chains and Marketing358,99 €![Cultural Marketing and Metaverse for Consumer Engagement]( "Cultural Marketing and Metaverse for Consumer Engagement")
Cultural Marketing and Metaverse for Consumer Engagement257,99 €![Managing Customer-Centric Strategies in the Digital Landscape]( "Managing Customer-Centric Strategies in the Digital Landscape")
Managing Customer-Centric Strategies in the Digital Landscape307,99 €![Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices]( "Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices")
Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices334,99 €
Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.