Contemporary Approaches Studying Customer Experience in Tourism Research
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Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.

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Produktbeschreibung
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.
Autorenporträt
Dhouha Jaziri is Senior Lecturer at University of Sousse, FsegSo, Tunisia. She holds a PhD in Marketing from ISG Tunis (2015). Her research concerns mainly customer experience, tourism management, customer knowledge management, innovation, digital marketing, and customer brand engagement. Raouf Ahmad Rather (Ph.D) is listed on Stanford University's Top 2% of Scientists (2021), global scientific-researcher and research/guest faculty at University of Kashmir, India. His research interests centre on co-creation, customer engagement, customer experience, service innovation, customer loyalty and tourism crises/pandemic.