Contemporary Cases in Management

Perspectives from Emerging Markets
Herausgeber: Gupta, Ashish; Aggarwal, Shalini

• Gebundenes Buch

Produktbeschreibung

Emerging markets due to their dynamism, resilience and complexities are a significant area of study for management theorists and practitioners. This volume brings together case studies from diverse corners of the industry and offers insightful analyses of real-world management challenges and strategies in dynamic environments.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 164
• Erscheinungstermin: 26. Dezember 2024
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781032315331
• ISBN-10: 1032315334
• Artikelnr.: 71681778

Autorenporträt

Shalini Aggarwal is Professor of Finance at Chandigarh Business School, Chandigarh University, Mohali, Punjab, India Ashish Gupta is Faculty in Marketing Area at Indian Institute of Foreign Trade (IIFT), Delhi Campus, New Delhi, India

Inhaltsangabe

List of Figures. List of Tables. List of Contributors. Preface 1. Amit Book
Depot: Tapping the Opportunity and Maintaining the Pace 2. Cash Management:
Auns Car Care Private Limited 3. Brightstar: Fixed Line Connection Product
C51N 4. Coderecorn: Unequaled endeavor to Revisit HR Practices 5. The
Capital Budgeting Decision: Case Study based on New Horizon Knit wears 6.
Ambition Coaching Classes: The Marketing Turnaround Strategy 7. Creative
Foods: Balancing between Employee and Customer Delight 8. Haryana Beauty
Salon: Excelling Customer Expectations through Expansion 9. HUMhain:
Expanding the Business 10. SalasarRoto Polymers - Water Tanks: Venturing
untapped markets 11. Sri Ram Chand AGRO Foods: Market development 12. Neeru
Marketing Company: How to Regain Lost Ground? Teaching Notes. Index.