Contemporary Consumption Rituals

A Research Anthology
Herausgeber: Lowrey, Tina M.; Otnes, Cele C.

• Broschiertes Buch

Produktbeschreibung

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the first in the Marketing and Consumer Psychology series: a religious studies scholar talks about the media representation of ritual; communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption; a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.

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Produktdetails

• Verlag: Psychology Press
• Seitenzahl: 360
• Erscheinungstermin: 1. Oktober 2003
• Englisch
• Abmessung: 229mm x 152mm x 19mm
• Gewicht: 522g
• ISBN-13: 9780805847796
• ISBN-10: 0805847790
• Artikelnr.: 21626405

Autorenporträt

Cele C. Otnes, Tina M. Lowrey

Inhaltsangabe

Contents: C.P. Haugtvedt
Series Foreword. Contributor Biographies. C.C. Otnes
T.M. Lowrey
Preface. Part I: Consumer Rituals and the Media.J.M. Wolburg
D. Treise
Drinking Rituals Among the Heaviest Drinkers: College Student Binge Drinkers and Alcoholics. R.L. Grimes
Consuming Ritual: A&E's Sacred Rites and Rituals.Part II: Holidays and Consumption.W. Shrum
Ceremonial Disrobement and Moral Choice: Consumption Rituals at Mardi Gras. E.H. Pleck
Kwanzaa: The Making of a Black Nationalist Tradition
1966-1990. M.A. McGrath
The Evolution
Transformation
and Demise of a Ritual: The Case of May Day. T.M. Lowrey
C.C. Otnes
Consumer Fairy Tales of the Perfect Christmas: Villains and Other Dramatis Personae.Part III: Wedding Rituals Across Cultures.M.R. Nelson
S. Deshpande
Love Without Borders: An Examination of Cross-Cultural Wedding Rituals. O. Sandicki
B.E. Ilhan
Dowry: A Cherished Possession or an Old-Fashioned Tradition in a Modernizing Society? Part IV: Gift Exchange.J.A. Ruth
Gift Exchange Rituals in the Workplace: A Social Roles Interpretation. D.B. Wooten
S.L. Wood
In the Spotlight: The Drama of Gift Reception. C.F. Curasi
E.J. Arnould
L.L. Price
Ritual Desire and Ritual Development: An Examination of Family Heirlooms in Contemporary North American Households. Part V: Pushing the Boundary of Ritual.J-S. Marcoux
Moving on to Something Else: The Social Relations of Women During Separation. J.F. Sherry
Jr.
R.V. Kozinets
Sacred Iconography in Secular Space: Altars
Alters
and Alterity at the Burning Man Project. Part VI: Afterword.D.W. Rook
Interesting Stuff: A Commentary on Contemporary Consumption Rituals.