An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych,communications, marketing & business.
An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych,communications, marketing & business.
Contents: C.P. Haugtvedt Series Foreword. Contributor Biographies. C.C. Otnes T.M. Lowrey Preface. Part I: Consumer Rituals and the Media.J.M. Wolburg D. Treise Drinking Rituals Among the Heaviest Drinkers: College Student Binge Drinkers and Alcoholics. R.L. Grimes Consuming Ritual: A&E's Sacred Rites and Rituals.Part II: Holidays and Consumption.W. Shrum Ceremonial Disrobement and Moral Choice: Consumption Rituals at Mardi Gras. E.H. Pleck Kwanzaa: The Making of a Black Nationalist Tradition 1966-1990. M.A. McGrath The Evolution Transformation and Demise of a Ritual: The Case of May Day. T.M. Lowrey C.C. Otnes Consumer Fairy Tales of the Perfect Christmas: Villains and Other Dramatis Personae.Part III: Wedding Rituals Across Cultures.M.R. Nelson S. Deshpande Love Without Borders: An Examination of Cross-Cultural Wedding Rituals. O. Sandicki B.E. Ilhan Dowry: A Cherished Possession or an Old-Fashioned Tradition in a Modernizing Society? Part IV: Gift Exchange.J.A. Ruth Gift Exchange Rituals in the Workplace: A Social Roles Interpretation. D.B. Wooten S.L. Wood In the Spotlight: The Drama of Gift Reception. C.F. Curasi E.J. Arnould L.L. Price Ritual Desire and Ritual Development: An Examination of Family Heirlooms in Contemporary North American Households. Part V: Pushing the Boundary of Ritual.J-S. Marcoux Moving on to Something Else: The Social Relations of Women During Separation. J.F. Sherry Jr. R.V. Kozinets Sacred Iconography in Secular Space: Altars Alters and Alterity at the Burning Man Project. Part VI: Afterword.D.W. Rook Interesting Stuff: A Commentary on Contemporary Consumption Rituals.
Contents: C.P. Haugtvedt Series Foreword. Contributor Biographies. C.C. Otnes T.M. Lowrey Preface. Part I: Consumer Rituals and the Media.J.M. Wolburg D. Treise Drinking Rituals Among the Heaviest Drinkers: College Student Binge Drinkers and Alcoholics. R.L. Grimes Consuming Ritual: A&E's Sacred Rites and Rituals.Part II: Holidays and Consumption.W. Shrum Ceremonial Disrobement and Moral Choice: Consumption Rituals at Mardi Gras. E.H. Pleck Kwanzaa: The Making of a Black Nationalist Tradition 1966-1990. M.A. McGrath The Evolution Transformation and Demise of a Ritual: The Case of May Day. T.M. Lowrey C.C. Otnes Consumer Fairy Tales of the Perfect Christmas: Villains and Other Dramatis Personae.Part III: Wedding Rituals Across Cultures.M.R. Nelson S. Deshpande Love Without Borders: An Examination of Cross-Cultural Wedding Rituals. O. Sandicki B.E. Ilhan Dowry: A Cherished Possession or an Old-Fashioned Tradition in a Modernizing Society? Part IV: Gift Exchange.J.A. Ruth Gift Exchange Rituals in the Workplace: A Social Roles Interpretation. D.B. Wooten S.L. Wood In the Spotlight: The Drama of Gift Reception. C.F. Curasi E.J. Arnould L.L. Price Ritual Desire and Ritual Development: An Examination of Family Heirlooms in Contemporary North American Households. Part V: Pushing the Boundary of Ritual.J-S. Marcoux Moving on to Something Else: The Social Relations of Women During Separation. J.F. Sherry Jr. R.V. Kozinets Sacred Iconography in Secular Space: Altars Alters and Alterity at the Burning Man Project. Part VI: Afterword.D.W. Rook Interesting Stuff: A Commentary on Contemporary Consumption Rituals.
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