Alain Verbeke, Robin E Roberts, Deborah Delaney, Peter Zámborský, Peter Enderwick, Swati Nagar

Broschiertes Buch

Contemporary International Business in the Asia-Pacific Region

Beschreibung

The increasing dominance of the Asia-Pacific region as a source of international business growth has created a dynamic and complex business environment. For this reason, a sound understanding of regional economies, communities and operational challenges is critical for any international business manager working in a global context. With an emphasis on 'doing business in Asia', Contemporary International Business in the Asia-Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, this text introduces core business concepts and comprehensively covers a range of key areas, including trade and economic development, dimensions of culture, business planning and strategy development, research and marketing, and employee development in cross-cultural contexts. Written by authors with industry experience and academic expertise, Contemporary International Business in the Asia-Pacific Region is an essential resource for students of business and management.

Autor

Alain Verbeke is Professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He is also the Inaugural Alan M. Rugman Memorial Fellow at the Henley Business School, University of Reading, and a non-resident Senior Research Fellow with the Center for Emerging Market Studies at CEIBS, Shanghai. He serves as the Editor-in-Chief of the Journal of International Business Studies (JIBS), the official journal of the Academy of International Business. He was previously the Director of the M.B.A. program at Solvay Business School, Vrije Universiteit Brussel. He has also been a Visiting Professor at Dalhousie University, the University of Toronto and the Université Catholique de Louvain, as well as an Associate Fellow of Templeton College, University of Oxford. He has been an Academic Associate of the Centre for International Business and Management, Judge Business School, University of Cambridge.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 526
• Erscheinungstermin: 2. April 2019
• Englisch
• Abmessung: 229mm x 183mm x 23mm
• Gewicht: 1089g
• ISBN-13: 9781108620680
• ISBN-10: 110862068X
• Artikelnr.: 56971447