Alain Verbeke, Robin E Roberts, Deborah Delaney, Peter Zámborský, Peter Enderwick, Swati Nagar
Contemporary International Business in the Asia-Pacific Region
Alain Verbeke, Robin E Roberts, Deborah Delaney, Peter Zámborský, Peter Enderwick, Swati Nagar
Contemporary International Business in the Asia-Pacific Region
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This text introduces students to core business concepts and comprehensively covers a range of key areas in international business.
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This text introduces students to core business concepts and comprehensively covers a range of key areas in international business.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Cambridge University Press
- Seitenzahl: 526
- Erscheinungstermin: 2. April 2019
- Englisch
- Abmessung: 229mm x 183mm x 23mm
- Gewicht: 1089g
- ISBN-13: 9781108620680
- ISBN-10: 110862068X
- Artikelnr.: 56971447
- Verlag: Cambridge University Press
- Seitenzahl: 526
- Erscheinungstermin: 2. April 2019
- Englisch
- Abmessung: 229mm x 183mm x 23mm
- Gewicht: 1089g
- ISBN-13: 9781108620680
- ISBN-10: 110862068X
- Artikelnr.: 56971447
Alain Verbeke is Professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He is also the Inaugural Alan M. Rugman Memorial Fellow at the Henley Business School, University of Reading, and a non-resident Senior Research Fellow with the Center for Emerging Market Studies at CEIBS, Shanghai. He serves as the Editor-in-Chief of the Journal of International Business Studies (JIBS), the official journal of the Academy of International Business. He was previously the Director of the M.B.A. program at Solvay Business School, Vrije Universiteit Brussel. He has also been a Visiting Professor at Dalhousie University, the University of Toronto and the Université Catholique de Louvain, as well as an Associate Fellow of Templeton College, University of Oxford. He has been an Academic Associate of the Centre for International Business and Management, Judge Business School, University of Cambridge.
Part I. Core Concepts: 1. Foundations of international business in the AsiäPacific region
2. Drivers and challenges of internationalising firms
3. Economics and the role of regional integration
4. Culture, ethics and corporate governance
5. International investment
Part II. Dynamics of International Business in the AsiäPacific Region: 6. Emerging economies
7. Market entry and development strategies
8. International business research
Part III. Functional Issues: 9. Foreign currency and international financial management
10. International marketing
11. International sourcing and production
12. Managing managers in an AsiäPacific environment
13. Ongoing challenges for international business in the Asia
Appendix: IB skill builders.
2. Drivers and challenges of internationalising firms
3. Economics and the role of regional integration
4. Culture, ethics and corporate governance
5. International investment
Part II. Dynamics of International Business in the AsiäPacific Region: 6. Emerging economies
7. Market entry and development strategies
8. International business research
Part III. Functional Issues: 9. Foreign currency and international financial management
10. International marketing
11. International sourcing and production
12. Managing managers in an AsiäPacific environment
13. Ongoing challenges for international business in the Asia
Appendix: IB skill builders.
Part I. Core Concepts: 1. Foundations of international business in the AsiäPacific region
2. Drivers and challenges of internationalising firms
3. Economics and the role of regional integration
4. Culture, ethics and corporate governance
5. International investment
Part II. Dynamics of International Business in the AsiäPacific Region: 6. Emerging economies
7. Market entry and development strategies
8. International business research
Part III. Functional Issues: 9. Foreign currency and international financial management
10. International marketing
11. International sourcing and production
12. Managing managers in an AsiäPacific environment
13. Ongoing challenges for international business in the Asia
Appendix: IB skill builders.
2. Drivers and challenges of internationalising firms
3. Economics and the role of regional integration
4. Culture, ethics and corporate governance
5. International investment
Part II. Dynamics of International Business in the AsiäPacific Region: 6. Emerging economies
7. Market entry and development strategies
8. International business research
Part III. Functional Issues: 9. Foreign currency and international financial management
10. International marketing
11. International sourcing and production
12. Managing managers in an AsiäPacific environment
13. Ongoing challenges for international business in the Asia
Appendix: IB skill builders.