Broschiertes Buch

Contemporary Issues in Digital Marketing

Beschreibung

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.

Autor

Outi Niininen teaches Digital Marketing at the University of Jyväskylä School of Business and Economics. Her research explores the use of digital technology across the Expanded Marketing Mix to understand how people interact with surrounding environment. Outi's research has been published in, for example, Industrial Marketing Management, Journal of Business Research, Tourism Management, Tourism Analysis, Journal of Travel and Tourism Marketing and Journal of Services Marketing and she is the Co-editor in Chief for Evolving Pedagogy. Outi won the Education Publishing Awards Australia (EPAA) in the category: Tertiary (Adaptations): Teaching and Learning Resource for her Marketing Principles book in 2015.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 200
• Erscheinungstermin: 30. November 2021
• Englisch
• Abmessung: 246mm x 174mm x 11mm
• Gewicht: 366g
• ISBN-13: 9780367555351
• ISBN-10: 0367555352
• Artikelnr.: 62712402