Paul Phillips, Luiz Moutinho

Gebundenes Buch

Contemporary Issues in Strategic Management

Beschreibung

Contemporary Issues in Strategic Management shines a light on measures that really matter, providing an illustration of competitive advantage from market-based and state-based perspectives, and giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.

Autor

Paul Phillips is Professor of Strategic Management at Kent Business School, The University of Kent, UK. Luiz Moutinho is is Visiting Professor of Marketing at Suffolk Business School, University of Suffolk, UK; Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Fiji; and Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 310
• Erscheinungstermin: 3. April 2018
• Englisch
• Abmessung: 250mm x 175mm x 21mm
• Gewicht: 717g
• ISBN-13: 9781138939639
• ISBN-10: 1138939633
• Artikelnr.: 69947324