Paul Phillips, Luiz Moutinho

Contemporary Issues in Strategic Management

• Gebundenes Buch

Produktbeschreibung

Contemporary Issues in Strategic Management shines a light on measures that really matter, providing an illustration of competitive advantage from market-based and state-based perspectives, and giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.

Produktdetails

• Verlag: Jenny Stanford Publishing
• Seitenzahl: 310
• Erscheinungstermin: 3. April 2018
• Englisch
• Abmessung: 244mm x 170mm x 19mm
• Gewicht: 694g
• ISBN-13: 9781138939639
• ISBN-10: 1138939633
• Artikelnr.: 69947324

Autorenporträt

Paul Phillips is Professor of Strategic Management at Kent Business School, The University of Kent, UK. Luiz Moutinho is is Visiting Professor of Marketing at Suffolk Business School, University of Suffolk, UK; Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Fiji; and Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal.

Inhaltsangabe

1. Introduction
2. Strategy
3. Strategic Analysis
4. Case Study Analysis
5. Creating the Global Organisation
6. Creating Value in a Global Context
7. Emerging Economies
8. Strategic Agility and Design
9. Business Ethics
10. Digital Strategy
11. Small and Medium-Sized Enterprises
12. Strategic Performance Measurement
13. Strategic Thinking
14. The Future of the Future