Maxwell Mccombs

Contemporary Public Opinion

Issues and the News

• Broschiertes Buch

Produktbeschreibung

This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 122
• Erscheinungstermin: 1. August 1991
• Englisch
• Abmessung: 234mm x 157mm x 9mm
• Gewicht: 191g
• ISBN-13: 9780805811025
• ISBN-10: 0805811028
• Artikelnr.: 22135555

Autorenporträt

Maxwell McCombs

Inhaltsangabe

Contents: Preface. Part I: Introduction. Communication and Public Opinion.
The Agenda-Setting Role of Mass Communication. Part II: Exploring the News.
Practices, Values, and Traditions in Journalism. Framing the News. Part
III: Reporting the News. Shaping the News Agenda. Exposure to News. Part
IV: Imagining the News. Knowledge of Public Affairs. Forming Images and
Opinions. Participation in Public Affairs. Part V: Creating Public Opinion.
The Transfer of Interests.